Objective: Branding and Visibility
Levi's wanted a branding campaign to showcase their new Streetwear and Commuter ranges in a Lookbook style on mobile.
The message was built to cater to clearly display the new products, offer customers 50% off on Levi's classic denim and push them to the Levi's mobile website to drive sales.
Objective: Lead Generation
Honda showcased new and updated models of their extensive car range pushing a user base who had explicitly expressed an interest in automobiles towards Honda's simple mobile landing page.
The campaign generated leads by distributing information brochures and asking users to request callbacks from Honda representatives.
Objective: Lead Generation
L'Oreal's campaign targeted women of a specific age interested in health and beauty. They distributed samples of their new revitalift BB 10 anti-ageing cream.
This was followed by market research conducted by Qustodian on behalf of L'Oreal to measure their response to the campaign, establish related interests and allow direct communication with the brand.
Objective: Market Research
Nielsen wanted to carry out a market research campaign, targeting an audience who would answer a simple set of questions, each day for 20 days through out the Olympics.
Qustodian recruited and maintained a panel of 1000 members, who answered 4-5 questions a day, of varying formats, including single/multi-choice and open answers. The Qustodian members were rewarded for their participation, using the Qustodian wallet.
Objective: Branding and Awareness
The Google Chromebook campaign was released in line with Google's brand new laptop. The computer consisted of many different features, and with the tagline "For Everyone", these were all designed to make it as accessible and easy to use as possible.
The campaign consisted of informative rich media including the computer's specs, price and official video advert, all integrated into one digestible message.
Objective: Vouchers and Offers
Qustodian teamed up with Beacons to provide a free, unique service to the festival goers and to give them a more involving festival experience.
The main idea was to use Qustodian as a way of delivering valuable content to consumers mobile phones, and also having an open communication channel with them. Beacons decided Qustodian would be the ideal way to achieve this.
Objective: Web Re-directs & Sales
The Financial Times wanted to drive online subscriptions and offered a 25% discount for users clicking through to their site to sign up.
The message was built explain the benefits of the FT subscription and the 25% discount, and then re-directed to the mobile website to drive sales.
Objective: Branding & Awareness
The Gourmet Society wanted to make people aware of their dining card for 50% discount at restaurants in the UK and encourage sign ups with a 2 month free offer.
The message provided information about the card and its benefits as well as details of the free offer. Readers were then re-directed to the website to allow immediate sign up.
Graze wanted to increase sales and raise awareness of their new child-focussed product, the Goody Box.
Using Qustodian’s flexible, multiple flow messages, Graze was able to promote and explain multiple products within one message, allowing the users a choice of which product to be informed about, with the user then being directed to the appropriate mobile optimised sales page.