Objective: Branding and Awareness
Visa combined their sponsorship of the Olympic Games with an engaging mobile advertising campaign. It gave users entry into a prize draw for every time they made a purchase on their Visa cards.
The prizes included tickets to the London Olympic opening and closing ceremonies, including travel, 4-star accommodation and pre-paid Visa cards. They also showcased their Olympic advert starring Usain Bolt.
Objective: Lead generation
Quidco wanted to attract new users and was able to take advantage of the overlap in interests between Quidco and Qustodian users. Users of Quidco and Qustodian can earn extra cash by engaging with the respective services.
Qustodian took advantage of its users’ propensity to look for ways to earn additional money, by outlining Quidco’s great offer in conjunction with Amazon and directing interested users to an easy-to-use mobile optimised registration page.