Objective: Lead Generation
L'Oreal's campaign targeted women of a specific age interested in health and beauty. They distributed samples of their new revitalift BB 10 anti-ageing cream.
This was followed by market research conducted by Qustodian on behalf of L'Oreal to measure their response to the campaign, establish related interests and allow direct communication with the brand.
Objective: Viral campaigns
Nivea are the Uk’s No.1 brand for sensitive skin. They are also the official sponsors of the England football team. These two facts were brought together in this hilarious ad!
Qustodian aired this campaign, pushing users towards Nivea's Youtube channel, to an engaged and targeted audience, at half time of the first England game of Euro 2012.