Objective: Lead Generation
Honda showcased new and updated models of their extensive car range pushing a user base who had explicitly expressed an interest in automobiles towards Honda's simple mobile landing page.
The campaign generated leads by distributing information brochures and asking users to request callbacks from Honda representatives.
Objective: Lead Generation
Mazda were trying to find a way to allow people who were interested in motor vehicles to get information about their cars. Not convinced by the traditional 'spray and pray' techniques often used by advertisers, they wanted a solution that would target relevant people.
They were soon to release a new range of vehicles and wanted to distribute brochures and offer test drives to people who had specifically requested them. Qustodian targeted automotive lovers and delivered simple information and directions to Mazda's specially designed mobile website to allow this.
Objective: Lead Generation
Peugeot were looking for innovative ways to allow people interested in cars and motoring to get relevant information about their cars. Qustodian's ability to target and deliver people to a specially made mobile website was a perfect formula.
The campaign generated leads by distributing information brochures and asking users to request callbacks from Peugeot representatives to book test drives at Peugeot garages nationwide.