Objective: Vouchers and Offers
Qustodian teamed up with Beacons to provide a free, unique service to the festival goers and to give them a more involving festival experience.
The main idea was to use Qustodian as a way of delivering valuable content to consumers mobile phones, and also having an open communication channel with them. Beacons decided Qustodian would be the ideal way to achieve this.
Objective: Lead Generation
Every new user of Qustodian received a tastecard free for one month. This gave them 50% off over five and a half thousand restaurants across the UK.
This was brilliant publicity for Tastecard surrounding Qustodian's launch and was a brilliant deal to bring new users into Qustodian. The deal was so simple, it did't take much explaining! The new user was directed towards a specially created mobile website for new Qustodian users.